Content · Strategy · AI
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Building a new-age snacking brand from strategy to visual identity.
YOG-OH! came to us as a completely new brand with little more than a name and a product idea. We had to define how an unfamiliar freeze-dried yogurt snack should position itself, who it should speak to and how it could stand apart in a crowded healthy-snacking category without becoming clinical, predictable or overly fitness-focused.
The goal was to make wellness feel fun, modern and effortless — a brand with broad everyday appeal rather than another conventional “health food” label.